Frequently Asked Questions about Search Engine Optimization (SEO) – What You Need to Know in 2025

Introduction

Online presence is essential for the success of businesses today, and at its core is search engine optimization (SEO). Below, we summarize the most common questions our clients ask about SEO.

SEO strategy

Is it worth spending on search engine optimization?

Yes, definitely! According to our clients, SEO is one of the most profitable investments. While the cost of ads continues to rise, search engine optimization provides a stable and cost-effective solution in the long run. A well-optimized website continuously generates traffic without the need for constant payments, as is the case with PPC.

Positive growth

How can I achieve the first position on Google?

Instead of focusing on a single keyword, it is worth optimizing for an entire topic. For example, if you are in the real estate market, don’t just focus on the keyword “apartment sale,” but also on phrases like “apartment selling tips” or “real estate prices 2025.” This way, you will not only be visible for individual keywords but can dominate an entire topic.

SEO checklist

Where can I track the results?

Google Search Console is an excellent tool where you can see which keywords your site ranks for and how your organic traffic is growing. If you haven’t set up your account yet, we are happy to assist you in getting started.

Business analytics

I have a new website, is it worth spending on SEO?

Yes, the sooner you start, the faster you’ll see results. Your competitors are likely already working on search engine optimization, so if you delay, you may fall behind them. SEO that is started on time lays the foundation for your website’s long-term success.

Growth

What are the components of search engine optimization?

The three main areas of SEO are:

  1. Technical optimization – A fast, responsive, and technically flawless website.
  2. Content creation – High-quality, keyword-optimized texts.
  3. Link building – Incoming backlinks from external websites.

Together, these elements deliver the desired results. If any of these areas are lacking, performance will decline.

If you have any questions or would like to enhance your business’s online presence with professional search engine optimization, feel free to contact us! Avanscript Ltd. We help you stand out on Google‘s search results page and generate stable traffic to your website.

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